A Scoping & Design project of a mobile app for iPhone designed to be a companion for pre-natal and post-natal moms.
In the picture we can see how mom can track the postnatal phase of his pregnancy and receive information about her baby.
Major manufacturer of infant formula both domestically in the US and globally with a flagship product and multiple other products.
With global sales of $2.83 billion in 2009, with two-thirds of its revenue coming from outside the United States, where declining birth rates have led to a reduced market share, the company is gaining a presence in new emerging markets.
I was requested to participate in the project as a UX Lead with the responsibility to design a mobile app for iPhone with the following requirements:
Some spec work had been previously done to get the client on board. I had to bring that experience to the next level and make it match with the new requirements we now had. The new design also had to follow the brand guidelines which included many colors and geometrical identity elements that had to be taken in account to make the app feel like a consistent and seamless experience that merged well with the existing physical products of the company.
This is the process I followed as a UX Lead:
What follows is a walkthrough of the above process with some of the deliverables that were created.
Interested in healthy meal ideas, baby growth tracker, baby bump tracker
Will benefit from exercise videos, interesting tips and suggestion like the benefits of talking to baby and playing music
Will welcome relevant product information and recommendations for prenatal vitamins.
Will want to easily capture, share and celebrate her pregnancy by sharing with her “inner circle” or preferred social networks. She may look to share: Baby bump by month, ultrasound pictures, birth announcement
Bring Mom into the product franchise by providing her with offers and incentives
Celebrate and incentivize milestones by incorporating coupons, samples, gifts, etc.
Will welcome links to video content, pictures, infographics
Will want to receive relevant product information and recommendations aligned with each milestone
Open to easily capture, share and celebrate her baby’s milestones by sharing with her “inner circle” or preferred social networks